Enterprise Software: Salesforce Customer CRM vs IT Workflow Automation

CRM vs NOW: Head-to-Head Comparison

Comparing quantitative economic moats, Forward P/E multiples, balance sheet liquidity, and institutional 13F whale conviction.

👑 Higher Moat Score
CRM
CRM 🇺🇸
Salesforce, Inc.
$256.00
+0.00%
MOAT SCORE ⚡ 88.0/100
View Full 12-Point CRM Audit →
VS
NOW
NOW 🇺🇸
ServiceNow, Inc.
$144.71
+0.00%
MOAT SCORE ⚡ 84.0/100
View Full 12-Point NOW Audit →

📊 Quantitative Fundamental Matchup

Fundamental Metric CRM (Salesforce, Inc.) NOW (ServiceNow, Inc.) Advantage
Moat Score™ (0-100) ⚡ 88.0 ⚡ 84.0 CRM (+4.0 pts)
Market Capitalization $210.7B $149.6B -
Forward P/E Ratio 17.4x 35.6x CRM (Cheaper Multiple)
Trailing P/E Ratio 23.5x 89.9x -
Gross Profit Margin 77.3% 74.8% CRM (Higher Pricing Power)
YoY Revenue Growth +10.8% +24.0% NOW
Free Cash Flow $17.7B $5.1B -
Superinvestor 13F Backing None Tracked None Tracked -

🏆 The MoatPicks Verdict: CRM Wins on Fundamentals

Based on our 12-point quantitative audit, CRM (Salesforce, Inc.) achieves an overall Moat Score of 88.0/100 compared to 84.0/100 for NOW. CRM demonstrates superior capital allocation efficiency, wider gross margins, and stronger defensive economic moat characteristics in the Enterprise Software sector.

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